In 2012, Ocean finished second place in the BBC's Sound of 2012 poll. His debut studio album, Channel Orange, was released in July 2012 to critical acclaim and was promoted with three charting singles: "Thinkin Bout You," "Pyramids," and "Sweet Life."
Ocean's music has been characterized by music writers as idiosyncratic in style. Ocean generally plays the electronic keyboard, and is backed by a subdued rhythm section in the production. His compositions are often midtempo, feature unconventional melodies, and they occasionally have an experimental song structure. In his songwriting, Jon Pareles of The New York Times observes "open echoes of self-guided, innovative R&B songwriters like Prince, Stevie Wonder, Marvin Gaye, Maxwell, Erykah Badu and particularly R. Kelly and his way of writing melodies that hover between speech and song, asymmetrical and syncopated." While nostalgia, ULTRA featured both original music by Ocean and tracks relying on sampled melodies, channel ORANGE showcased Ocean as the primary musical composer, of which music journalist Robert Christgau opines, "when he's the sole composer Ocean resists making a show of himself—resists the dope hook, the smart tempo, the transcendent falsetto itself."
Ocean's lyrics deal with themes of love, longing, misgiving, and nostalgia. His debut single "Novacane" juxtaposes the numbness and artificiality of a sexual relationship with that of mainstream radio, while "Voodoo" merges themes of spirituality and sexuality, and is an eccentric take on such subject matter common in R&B. The latter song was released by Ocean on his Tumblr account and references both the traditional spiritual "He's Got the Whole World in His Hands" and the female anatomy in its chorus: "she's got the whole wide world in her juicy fruit / he's got the whole wide world in his pants / he wrapped the whole wide world in a wedding band / then put the whole wide world on her hands / she's got the whole wide world in her hands / he's got the whole wide world in his hands." Certain songs on channel ORANGE allude to Ocean's experience with unrequited love. Culture critic Nelson George asserts that, along with Miguel, Ocean has "staked out ground where [he is] not competing with those hit-driven [commercial R&B] acts" and is "cultivating a sound that balances adult concerns with a sense of young men trying to understand their own desires (an apt description of Ocean, particularly)."
Ocean describes himself as "a baritone, with tenor moments." Jody Rosen of Rolling Stone calls him a torch singer due to "his feel for romantic tragedy, unfurling in slow-boiling ballads". Ocean's stage presence during live shows is often low-key. - wikipedia
WATCH FRANK OCEAN perform "THINKIN' BOUT YOU" on SATURDAY NIGHT LIVE (2012) // PRESS*PLAY>>